{"id":17586,"date":"2026-10-25T17:46:34","date_gmt":"2026-10-25T17:46:34","guid":{"rendered":"https:\/\/sininevalgus.ee\/?page_id=17586"},"modified":"2026-11-04T14:23:56","modified_gmt":"2026-11-04T14:23:56","slug":"meet-the-founder","status":"publish","type":"page","link":"https:\/\/sininevalgus.ee\/en\/meet-the-founder\/","title":{"rendered":"Meet the founder"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"17586\" class=\"elementor elementor-17586 elementor-16883\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-409a9eb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"409a9eb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d91f1f4\" data-id=\"d91f1f4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5209749 elementor-widget elementor-widget-text-editor\" data-id=\"5209749\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 data-pm-slice=\"1 1 []\"><a href=\"https:\/\/www.instagram.com\/josephsaliste\/\">Joseph Saliste<\/a> \u2013 Founder of SinineValgus.ee<\/h3><p><strong>Hello! I am Joseph Saliste \u2013 professional football player, player of FCI Levadia and the Estonian national football team, and founder of SinineValgus.ee.<\/strong><\/p><p>Many know me from the football field, but alongside sports, I have been engaged in entrepreneurship for 8 years. I have created and developed my brand SinineValgus.ee, which aims to offer Estonian people high-quality, stylish, and affordable blue light protection glasses.<\/p><h3>How did SinineValgus.ee start?<\/h3><p>Nowadays, we spend a large part of our day in front of screens \u2013 whether it is work, studying, gaming, or daily communication.<\/p><p>I saw an opportunity to bring glasses to the Estonian market that combine practicality, comfort, and modern design.<\/p><p>Thus, SinineValgus.ee was born.<\/p><p>My wish has been simple from the beginning: to offer customers products whose quality and appearance I can personally trust. All our products are designed and packaged in product boxes with our SV Brand logos.<\/p><h3>8 years of experience and dedication<\/h3><p>SinineValgus.ee is not just an online store for me. It is my own brand that I have been continuously developing for years.<\/p><p>All our products are packaged in SinineValgus.ee branded packaging.<\/p><p>I consider it important that the customer receives their order quickly and feels secure when making a purchase.<\/p><p><strong>Our goal is to deliver orders to parcel machines within 1\u20132 business days.<\/strong><\/p><p>You can find my Instagram here <a href=\"https:\/\/www.instagram.com\/josephsaliste\/\">LINK!<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8a83b34\" data-id=\"8a83b34\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-83d55fe elementor-widget elementor-widget-image\" data-id=\"83d55fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"576\" height=\"1024\" src=\"https:\/\/sininevalgus.ee\/wp-content\/uploads\/2026\/11\/Tutvu-asutajaga-lehel-inglise-keelne-576x1024.png\" class=\"attachment-large size-large wp-image-20279\" alt=\"\" srcset=\"https:\/\/sininevalgus.ee\/wp-content\/uploads\/2026\/11\/Tutvu-asutajaga-lehel-inglise-keelne-576x1024.png 576w, https:\/\/sininevalgus.ee\/wp-content\/uploads\/2026\/11\/Tutvu-asutajaga-lehel-inglise-keelne-169x300.png 169w, https:\/\/sininevalgus.ee\/wp-content\/uploads\/2026\/11\/Tutvu-asutajaga-lehel-inglise-keelne-768x1365.png 768w, https:\/\/sininevalgus.ee\/wp-content\/uploads\/2026\/11\/Tutvu-asutajaga-lehel-inglise-keelne-864x1536.png 864w, https:\/\/sininevalgus.ee\/wp-content\/uploads\/2026\/11\/Tutvu-asutajaga-lehel-inglise-keelne-600x1066.png 600w, https:\/\/sininevalgus.ee\/wp-content\/uploads\/2026\/11\/Tutvu-asutajaga-lehel-inglise-keelne.png 941w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9c7180b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9c7180b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8e2e22a\" data-id=\"8e2e22a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-238fce8 elementor-widget elementor-widget-text-editor\" data-id=\"238fce8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>The mindset of a professional athlete in entrepreneurship<\/h3>\nFootball has taught me discipline, perseverance, and responsibility.\n\nI follow the same principles in developing SinineValgus.ee. Both in sports and entrepreneurship, I believe long-term success comes from dedication, honesty, and continuous development.\n<h3>Why choose SinineValgus.ee?<\/h3>\n<ul data-spread=\"false\">\n \t<li><strong>Estonian brand<\/strong> \u2013 8 years of experience in the Estonian market.<\/li>\n \t<li><strong>Own product range<\/strong> \u2013 stylish blue light glasses and Red Lens protective glasses.<\/li>\n \t<li><strong>Fast delivery<\/strong> \u2013 the goal is to deliver orders to parcel machines within 1\u20132 working days. We have our own warehouse in Estonia, Tallinn.<\/li>\n \t<li><strong>Quality service &#8211; <\/strong>The goal is always that the customer is number one. Whatever issue our client has, we can always provide help and solutions.<\/li>\n<\/ul>\n<h3>Thank you for supporting an Estonian brand!<\/h3>\nEvery order and satisfied customer is important to me. I thank everyone who has trusted SinineValgus.ee products and contributed to our development.\n\n<strong>Joseph Saliste<\/strong>\nFounder of SinineValgus.ee\n\n<strong>Check out our selection of glasses \u2192<a href=\"\/en\/store\/\"> ONLINE STORE<\/a> (You can also find our products from our resellers &#8211; <a href=\"\/en\/retail-stores\/\">CLICK RESELLERS<\/a>)<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Joseph Saliste \u2013 Founder of SinineValgus.ee Hello! I am Joseph Saliste \u2013 professional football player, player of FCI Levadia and the Estonian national football team, and founder of SinineValgus.ee. Many know me from the football field, but alongside sports, I have been engaged in entrepreneurship for 8 years. I have created and developed my brand [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-17586","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Meet the founder - Sininevalgus.ee<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sininevalgus.ee\/en\/meet-the-founder\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meet the founder - Sininevalgus.ee\" \/>\n<meta property=\"og:description\" content=\"Joseph Saliste \u2013 Founder of SinineValgus.ee Hello! 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