Joseph Saliste – Founder of SinineValgus.ee
Hello! I am Joseph Saliste – professional football player, player of FCI Levadia and the Estonian national football team, and founder of SinineValgus.ee.
Many know me from the football field, but alongside sports, I have been engaged in entrepreneurship for 8 years. I have created and developed my brand SinineValgus.ee, which aims to offer Estonian people high-quality, stylish, and affordable blue light protection glasses.
How did SinineValgus.ee start?
Nowadays, we spend a large part of our day in front of screens – whether it is work, studying, gaming, or daily communication.
I saw an opportunity to bring glasses to the Estonian market that combine practicality, comfort, and modern design.
Thus, SinineValgus.ee was born.
My wish has been simple from the beginning: to offer customers products whose quality and appearance I can personally trust. All our products are designed and packaged in product boxes with our SV Brand logos.
8 years of experience and dedication
SinineValgus.ee is not just an online store for me. It is my own brand that I have been continuously developing for years.
All our products are packaged in SinineValgus.ee branded packaging.
I consider it important that the customer receives their order quickly and feels secure when making a purchase.
Our goal is to deliver orders to parcel machines within 1–2 business days.
You can find my Instagram here LINK!

The mindset of a professional athlete in entrepreneurship
Football has taught me discipline, perseverance, and responsibility.I follow the same principles in developing SinineValgus.ee. Both in sports and entrepreneurship, I believe long-term success comes from dedication, honesty, and continuous development.Why choose SinineValgus.ee?
- Estonian brand – 8 years of experience in the Estonian market.
- Own product range – stylish blue light glasses and Red Lens protective glasses.
- Fast delivery – the goal is to deliver orders to parcel machines within 1–2 working days. We have our own warehouse in Estonia, Tallinn.
- Quality service – The goal is always that the customer is number one. Whatever issue our client has, we can always provide help and solutions.
